Byoode: Visual direction
Creative direction and visual development for a skincare brand. I worked closely with Byoode, shaping its visual direction across campaigns, launches and different brand touchpoints. Over time, the focus shifted from individual pieces to building a visual language that could evolve with the brand.
Visual approach
I approached this project as an ongoing system rather than a series of campaigns.
The goal was to create something clean, sensorial and contemporary, balancing the scientific and emotional sides of the product.
Light, texture and composition became the core of the language. Each piece connects to a bigger picture, allowing the identity to stay consistent while still leaving room to explore.
Selected pieces
A cohesive and flexible visual language that evolves with the brand while maintaining a strong sense of identity.
