Discovery en Español: Íconos del Fútbol
Art direction and visual design for Discovery en Español. I collaborated with Neko Studio on a promotional spot created for the launch of a series focused on iconic football players and the idea of building an ideal team. The piece was broadcast across Latin America on both TV and digital platforms.
Visual Approach
The concept started from something deeply rooted in football culture, the collectible sticker album. Beyond nostalgia, it offered a clear and engaging way to present each player, turning the piece into a sequence that feels both dynamic and easy to follow.
Visually, I developed a system that balances energy and clarity. A mix of bold compositions, clean layouts and subtle references to broadcast graphics, keeping it contemporary while still connected to the language of the sport.
A visual language built around the logic of collectible albums, where each player becomes part of a larger composition, combining editorial structure with a more playful cultural reference.
